Why Radio?

Radio, as a medium, is a highly effective means to reach people – over 93% of all adults, regardless of income or geographic location, listen to the radio each week in their homes, where they work, and when they travel. If you think about it, this makes a lot of sense. There is no paper to buy, no screen to watch - its always there.

Community-based Christian Radio has the unique ability to not only meet people where they live, but to change their life. As a very personal medium, radio has a unique ability to reach into a community and connect with those in need, and offer encouragement when and where its most needed.

And best of all, with the use of modern technology, radio is very cost effective. It takes less than $0.25 per person to build a station that can be a continuous blessing to those it serves.